Midan Logo - blue

Star Ranch Angus® Beef

Helping a Beef
Brand Target a
Hyperlocal Audience
A group of friends eating steak outdoors
Star Ranch Angus® Beef
Giving “More Beef For Your Buck” a Hyperlocal Focus
Brand Strategy • Creative Solutions • Video + Photography • Digital + Social
• Media • Public Relations
When the Star Ranch Angus beef brand wanted to raise awareness in three Pennsylvania markets, Midan created a successful hyperlocal B2C retail ad campaign that helped consumers stretch their tight summer food budgets by promising them, “More Beef for Your Buck.”
Brand Strategy • Creative Solutions • Video + Photography • Digital + Social • Media • Public Relations
A group of friends grilling in a backyard
One version of the campaign focused on outdoor grilling and was designed to support a Star Ranch Angus beef summer promotion that ran in three local Pennsylvania retail markets.
One version of the campaign focused on outdoor grilling and was designed to support a Star Ranch Angus beef summer promotion that also ran in the two local Pennsylvania retail markets.

To leverage the season, we created a webpage dedicated to all things summer grilling, including must-have summer beef cuts, delicious recipes and grilling tips.

 

SRA_PhiladelphiaCampaign_LandingPage
Midan’s integrated brand strategy and creative campaign promoted Star Ranch Angus beef at a price point that was attractive to inflation-weary consumers. The campaign ran alongside a Star Ranch Angus beef summer grilling promotion and was co-branded for two retailers with stores in Allentown, Reading and Philadelphia.
Star Ranch Angus grilling campaign featuring filet meat cuts on a billboard sign
This hyperlocal campaign featured a first for Star Ranch Angus beef: local billboards and radio ads scripted by the Midan creative team, produced by iHeart Media and placed by our media team throughout Allentown, Reading and Philadelphia.

This hyperlocal campaign featured a first for Star Ranch Angus beef: local billboards and radio ads scripted by the Midan creative team, produced by iHeart Media and placed by our media team throughout Reading, Allentown and Philadelphia.

Midan’s hyperlocal retail campaign was built around catchy headlines and the look of classic Americana that Star Ranch Angus beef is known for. It included digital billboards and radio, display and social ads, all promoting the quality of Star Ranch Angus beef at a value.
Star Ranch Angus grilling campaigns featuring steak meat cuts
Star Ranch Angus grilling campaign on mobile cell phones
Star Ranch Angus ribeye and filet cut featured on cutting boards
Star Ranch Angus video featured with a professional chef
Midan’s PR team secured appearances on local morning TV shows and a Facebook Live presentation. Both included live recipe demos by local retailers and featured Star Ranch Angus beef products.

Midan’s PR team secured appearances on local morning TV shows and a Facebook Live presentation. Both included live recipe demos by local retailers and featured Star Ranch Angus beef products.

LET’S TALK

Ask us how our strategy-driven creative can combine consumer insights, industry experience and imaginative ideas to redefine your brand and boost your business.

More Work