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Brazen™ Beef

Introducing a Climate Friendly* Industry First

Fresh meats ready to be prepared as an Asian inspired cuisine meal.

Brazen™ Beef

Innovation the Industry Has Never Seen

Brand Strategy • Creative Solutions • Public Relations • Media • Digital + Social • Data + Analytics • Video + Photography

As consumers place more value on sustainability, Tyson Foods saw an opportunity to create the first climate friendly beef brand with 10% greenhouse gas reduction*. As their long-term partners, they trusted Midan’s expertise and research to build a brand that can help meet this growing interest.

Brand Strategy • Creative Solutions • Public Relations • Media • Digital + Social • Data + Analytics • Video + Photography
A brand this bold needed an identity just as strong. We created Brazen Beef from the ground up, crafting everything from the tagline, look and feel, logo, target persona and even the brand name itself — all backed by strategy, research and testing.
As the first brand with USDA approval for a climate friendly claim, we had to make a splash in the retail space.
We brought the brand to life through POS materials, eye-catching messaging and labels featuring the brand’s revolutionary claims.
Brazen™ Beef supports a climate friendly initiative by reducing greenhouse gas emissions by 10%
Brazen™ Beef is the only climate friendly beef in the meat case that is proven to reduce greenhouse gas emissions by 10%

We created a dynamic website that can grow with the brand, housing the brand story, reduction process and goal — 30% greenhouse gas reduction by 2030.

We created a dynamic website that can grow with the brand, housing the brand story, reduction process and goal — 30% greenhouse gas reduction by 2030.

*Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate-Smart Beef Program for emission reduction from pasture to production. | www.BrazenMeats.com

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