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03.27.2019

Understanding meat eaters’ key drivers to purchase

Michael Uetz•
Marketing
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As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when the consumer is the headliner at an industry conference. This was the case at the 2019 Annual Meat Conference held in Dallas earlier this month.

Nowhere was the consumer more the star of the show than the Power of Meat (POM) presentation. This 14th edition of the research, executed and delivered by Anne-Marie Roerink of 210 Analytics, included extensive data on how today’s meat consumers eat, shop and live. Anne-Marie identified three key drivers that we all need to be aware of because of their significance to today’s consumers: extreme value, extreme convenience and extreme experience.

Continue reading the rest of Michael’s blog here…

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About the Author

Michael is a Managing Principal in our Chicago office. Along with Danette Amstein, he is responsible for establishing and maintaining Midan’s vision and strategic direction and works with meat industry partners to effectively outline business strategies and tactics to help them realize their marketing and operations goals. Michael’s long-term connection with the meat industry started on his family’s ranch in North Dakota and blossomed during his time at the National Cattlemen’s Beef Association, where he met a co-worker named Danette. As a guest speaker, industry committee member and writer of social content posts, Michael has become a respected thought leader in the meat industry. When he isn’t meeting with our partners, chances are he’s riding a horse in cutting competitions or on a cattle drive in the Badlands. He also enjoys working out, watching movies, reading and spending time with family and friends.
Michael Uetz