Transparency/Traceability Articles

Recurring Research Theme: Concerns About Antibiotics, Hormones and Animal Welfare

The use of antibiotics and hormones in animal agriculture is a conversation that we’ve been having for years, and I imagine we will continue to have. In 2021, consumers gravitated toward antibiotics claims to the tune of more than $8 billion in sales of meat and...

It’s Time to Embrace the Realities of Modern Farming

“Old McDonald had a farm. E-I-E-I-O.” – What are you picturing? If you’re like most, it’s probably a cow, a pig, a horse, two chickens and a cute dog running behind old Mr. McDonald. What probably makes you different than most Americans, though, is that you understand...

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

When it comes to trends at the meat case and what topics consumers are talking about, there’s an influencer I’m starting to recognize – Walmart®. They weren’t the first corporation to commit to becoming greener and they don’t have the loftiest sustainability goals but...

Antibiotics provide opportunity for industry to re-educate consumers

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...

It’s Time to Embrace the Realities of Modern Farming

It’s Time to Embrace the Realities of Modern Farming

Nov 2, 2021

“Old McDonald had a farm. E-I-E-I-O.” – What are you picturing? If you’re like most, it’s probably a cow, a pig, a...

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

Jul 29, 2021

When it comes to trends at the meat case and what topics consumers are talking about, there’s an influencer I’m...

Antibiotics provide opportunity for industry to re-educate consumers

Antibiotics provide opportunity for industry to re-educate consumers

May 11, 2021

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for...

10 Insights About Today’s Natural and Organic Meat Consumers

10 Insights About Today’s Natural and Organic Meat Consumers

Feb 2, 2021

Meat packages, once a basic commodity bearing only weight/price labels, are now veritable billboards for the products...

Meat Processors in the Spotlight: Five Best Practices for Transparency

Meat Processors in the Spotlight: Five Best Practices for Transparency

May 26, 2020

The COVID-19 pandemic has caused massive, heartbreaking devastation both in the number of lives lost and the number of...

For Grass-fed Beef Consumers, It’s All About the Why

Nov 20, 2019

“People don’t buy what you do, they buy why you do it.” Simon Sinek’s famous reminder to start with “why” is a...

Midan’s Reaction to Chain Reaction: Quick Facts on Antibiotic Use in Livestock

Oct 16, 2017

Mainstream media outlets swallowed up the subjective content of the recently published Chain Reaction III study,...