Sustainability Articles

Sustainability: pushing back on, through and forward in 2023

As I look back on 2022, I think about the things that have pushed me this year and things I pushed. Sustainability falls into both categories. As I look forward to 2023, I find myself contemplating what things are going to push the meat industry. Certainly inflation,...

Think Disruptively to Solve Sustainability

As a brand strategist, it’s my job to remain ahead of the curve, to keep an eye out for future trends that might have an impact on how we stay connected to the consumers of tomorrow. Since I work in the meat industry, I spend a lot of time thinking creatively about...

This is What Sustainability Looks Like

Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting. The day before the meeting, a group of attendees boarded a bus at dawn for a sustainable ag tour. I always jump at the chance to see agriculture in...

What Meat Consumers Say Versus What They Do

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...

Sustainability: pushing back on, through and forward in 2023

Sustainability: pushing back on, through and forward in 2023

Jan 16, 2023

As I look back on 2022, I think about the things that have pushed me this year and things I pushed. Sustainability...

Think Disruptively to Solve Sustainability

Think Disruptively to Solve Sustainability

Sep 28, 2022

As a brand strategist, it’s my job to remain ahead of the curve, to keep an eye out for future trends that might have...

This is What Sustainability Looks Like

This is What Sustainability Looks Like

Jun 7, 2022

Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting....

Regenerative Agriculture — Meat Claim of the Future?

Sep 20, 2021

Mother Earth at a Critical Threshold For thousands of years, humankind has been dependent upon the Earth’s resources...

Sustainability: It Has Never Been Just a Buzzword for Ranchers

Sustainability: It Has Never Been Just a Buzzword for Ranchers

Mar 9, 2021

Farmers and ranchers are the original environmentalists. Most are hard core. Often, though, consumers don’t realize it...

Grassfed Beef Farmers: Leading the Way with Sustainability

May 8, 2019

One of the things I love about my job at Midan is the opportunity to attend meat industry events to network with...