The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...
Marketing Articles
New Consumer Segmentation 3.0 Research
Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...
Reflecting on Meat’s Role
Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...
Twitter + Public Relations = Mapping a Thought Leadership Path
In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply...
Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?
With each new generation, the population of the United States is becoming more racially and ethnically diverse....
Carbon Footprint: The on-pack label you didn’t know you needed
Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers....
Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day
"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To...
AMC 2021 Top Takeaways Video
Not being “on-site” didn’t stop the Midan team from capturing the key insights from the all-virtual AMC 2021. Watch...
Four Key Drivers That Will Keep Meat Consumers Coming Back
The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on...
AMC 2021 Top 10 Insights
The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a...
Is Your Meat Case Stocked With Claims Your Customers Are Looking For?
The COVID-19 pandemic has put health in the spotlight. During the tumultuous year that was 2020, personal health and...
Consumer Insights Are The Key To Retail Success
Data – it’s at the heart of every business decision. Should you run the same St. Patrick’s Day corned beef promotion...