Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...
Marketing Articles
Curate Your Meat Case Using Five New Meat Consumer Segments
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...
5 Tips To Connect With Meat Consumers
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...
Three Meat Snacks That Are Making a Comeback
3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create...
Four keys to win over Gen Zs
College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of...
Twitter + Public Relations = Mapping a Thought Leadership Path
In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply...
Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?
With each new generation, the population of the United States is becoming more racially and ethnically diverse....
Carbon Footprint: The on-pack label you didn’t know you needed
Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers....
Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day
"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To...
AMC 2021 Top Takeaways Video
Not being “on-site” didn’t stop the Midan team from capturing the key insights from the all-virtual AMC 2021. Watch...
Four Key Drivers That Will Keep Meat Consumers Coming Back
The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on...
AMC 2021 Top 10 Insights
The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a...