Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...

Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...
Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...
The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...
Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...
In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can...
In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual...
Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...
Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is...
At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a...
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping,...
The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when...