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Marketing Articles

Put Emotion at the Center of Video Marketing

Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal relationships but also when we’re being communicated to by brands. While advertisers have desperately been avoiding “direct sell” ads for some time...
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How Marketing Can Help You Weather Tough Economic Times

Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes.  And now worries about a recession on the horizon. Unfortunately, we have been here before. But many of us were too young to understand previous economic...
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Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we expect there will be three distinct consumer mindsets at the meat case: the cost-conscious consumer who is feeling the effects of inflation but still...
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Driving Pork Value Through Segmentation

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and retailers, pork offers an opportunity to drive additional sales and dollars at the meat case if we follow the example set by beef and chicken. There are...
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Visualize It To Memorize It

Visualize It To Memorize It

Oct 24, 2022

In school I would read books, but I would not retain the information for long. I noticed that I remembered material...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...