Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
2024 Midyear Trends Update
by Midan Marketing | Trends
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward…...
2024 Top Trends To Watch
by Midan Marketing | Trends
Over the last several years, words like “unprecedented” have lost their meaning. After a global pandemic and the economic challenges that followed, American consumers are still dealing with the rising cost of goods while now also worrying about two global conflicts, a...
Learnings From the World Meat Congress 2023
by Midan Marketing | Trends
Last week, our Principal Michael Uetz had the opportunity to share Midan’s research into today’s meat consumer with a global audience. Presenting at the World Meat Congress in Maastricht, Netherlands, Michael introduced conference attendees to our latest Meat Consumer...
AMC 2023 Top
Takeaways Video
by Midan Marketing | Trends
The Midan Team loved being “live and in person” at AMC 2023 to soak up the learnings, reconnect with colleagues and see the latest innovations our industry has to offer. Our new video division, Parable Pictures, was also onsite to capture Midan team members sharing...
AMC 2023 Top 10 Takeaways
by Midan Marketing | Trends
AMC 2023: Back Together and Better Than Ever At this year’s Annual Meat Conference (AMC) in Dallas, Texas, high energy and enthusiasm were evident: Attendees and exhibitors were delighted to convene in person after a three-year absence. Along with the great vibes from...
Top Takeaways From IPPE 2023
by Midan Marketing | Trends
The International Production & Processing Expo (IPPE) is the world's largest annual poultry and egg, meat and animal food industry event of its kind. In the following video, members of the Midan Strategy & Business Services Team and other industry leaders...
2023 Top Trends to Watch
by Midan Marketing | Trends
Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of what is shaping the meat industry today. As Midan looks to 2023, we have identified trends within each of these areas we expect to have the biggest...
Top Takeaways from The Power of Meat 2022
by Midan Marketing | Trends
Now in its 17th year, the annual Power of Meat* study tracks how today’s shoppers purchase meat and has become a valuable industry benchmark. Anne-Marie Roerink shared the highly anticipated Power of Meat 2022 findings in an FMI-hosted webinar on March 8, covering...
2022 Top Trends to Watch
by Midan Marketing | Trends
After closely studying meat consumers all year, Midan now turns an eye toward what’s next for our ever-evolving industry. We’ve explored how perceptions about issues like health and sustainability will not only impact what shoppers purchase at the meat case but also...
2021 Top Trends to Watch
by Midan Marketing | Trends
If those of us in the meat industry have learned anything from 2020, it’s that even the most thoughtful predictions go out the window in the face of a pandemic. But it’s precisely that pandemic that has irrevocably altered how we do business and exponentially...
Future of Ag Podcast with Tim Hammerich “Midan Marketing: A Small Giant in the Ag Industry”
by Midan Marketing | Trends
What started as a two-person firm founded by farm kids Michael Uetz and Danette Amstein sixteen years ago has grown into a full-service meat marketing agency with 100+ team members. Listen as Michael and Danette share stories about their journey to build a strong team...