Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Explore the 4 Topics That Had Everyone Talking at AMC 2023
Earlier this year, I had the privilege of meeting in person once again with individuals from all parts of the meat industry during the 2023 Annual Meat Conference. In the three years since the last conference, our world has been completely disrupted by COVID-19. Every...
Stability, Value Messaging Ease Consumer Worries During High Inflation
Inflation — a topic none of us are excited about, yet all of us are keenly aware of. The June inflation numbers, released by the U.S. Bureau of Labor Statistics in July, showed that overall inflation is up 9.1% year-over-year with even higher percentages appearing...
Convenience is King to Today’s Meat Consumers
Fall is once again right around the corner, bringing with it school, homework and extracurriculars that push the average consumer’s schedule into overdrive. On top of that, inflation is at an all-time high, adding one more layer of stress to the weekly grocery trip....
Top 3 Takeaways From NGA Meat Trends Presentation
Midan Marketing Principal Michael Uetz spoke during The NGA Show 2022 about current consumer trends at the meat case. In case you missed it, here are the top three takeaways from the presentation: 1. Supply Chain Woes Have Reached Consumers We have all dealt with...
A Look Ahead at 2022’s Top Meat Trends
As we slip into a new year, the Midan Marketing team has been looking at which trends from 2021 we believe will stick around as well as those new trends we can expect to see in 2022. Our blog detailing 2022 trends for the meat industry is available on our website, but...
See Why More Meat Consumers Are Hopping On Board the Charcuterie Trend
From 15th century French origins to social media phenomenon – charcuterie has made an impressive and visually pleasing comeback. Charcuterie boards traditionally feature a curated selection of cured meats and cheeses alongside noshes like crackers, berries, nuts and...
Meal Solutions Offer Options for Consumers and Opportunities for Retailers
The past several months have created millions of more confident home cooks, many by necessity. With restaurants and office buildings closed, American consumers have been spending more time at home and in the kitchen.According to Midan’s July COVID survey of meat...
Top Six Meat Industry Trends
There’s a saying in the Midan office: “What got us here, won’t get us there.” It’s a reminder that we need to keep our game sharp to compete in the ever-evolving meat industry. It was in that same vein that my partner Danette Amstein and I presented the top meat...
AMC 2017 Top 10
Bigger than ever before (with 1,300 attendees!), the Annual Meat Conference (AMC) 2017 was an awesome opportunity to hear from experts across all phases of the meat industry about what’s next for our favorite proteins. We came prepared with our trusty notepads and...