Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
2023 Mid-Year Trends Update
Half of 2023 is in the rearview mirror. As I consider what the next six months will bring, I can’t help but rewind to the beginning of this year and revisit our 2023 Top Trends to Watch report. The Midan Team identified 10 trends that we expected to influence meat and...
#Adulting: How the First Generation to Come of Age Online is Fueling Experimentation at Retail
Born in early 1990, I am a Millennial through and through. I remember getting our home’s first PC and having to choose between being on the phone or on the internet thanks to dial-up. I also remember the first time I sent a text message (and how mad my dad was when he...
Future of Foodservice: 3D Printed Food
For a few years, I’ve had a zany theory about the future of food – particularly foodservice. Sharing it typically yields either a look of confusion or curiosity. My background is in food science and my job at Midan Marketing is all about consumer and industry insights...
Meat Tech 101: Advancements Changing the Definition of ‘Meat’
A short time ago in a land not so far away, when you went to the grocery store to buy meat, you could reasonably assume everything in the meat case was made from responsibly harvested livestock and that the ingredients list would include, well, meat. USDA grades and...