Maggie O'Quinn, Author at Midan

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

by Maggie O'Quinn | Nov 7, 2023 | Marketing

Reading Time: 3 minutes I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One...

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

by Maggie O'Quinn | Jul 29, 2021 | Transparency/Traceability

When it comes to trends at the meat case and what topics consumers are talking about, there’s an influencer I’m starting to recognize – Walmart®. They weren’t the first corporation to commit to becoming greener and they don’t have the loftiest sustainability goals but...

The “Future of Foodservice” Series: Lessons in Creativity Through the Meat Lens

by Maggie O'Quinn | Jul 2, 2020 | COVID-19

Few industries were hit as hard by COVID-19 as the foodservice industry. Overnight, nearly every restaurant in America was forced to close its dining rooms, find new revenue streams and (the 2020 word of the year) pivot. Luckily for restaurants, many of the qualities...

For Grass-fed Beef Consumers, It’s All About the Why

by Maggie O'Quinn | Nov 20, 2019 | Transparency/Traceability

“People don’t buy what you do, they buy why you do it.” Simon Sinek’s famous reminder to start with “why” is a powerful one for all of us as we ponder what the future of the meat business looks like. Somehow, we’ve found ourselves in a strange new world where we are...

Meat: The Benefits of the ‘Real Deal’

by Maggie O'Quinn | Dec 5, 2018 | Marketing

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up on a beef cattle farm in Georgia, no meal made it to the table without some form of animal protein on it. There was always plenty of ground beef (read:...

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

The “Future of Foodservice” Series: Lessons in Creativity Through the Meat Lens

For Grass-fed Beef Consumers, It’s All About the Why

Meat: The Benefits of the ‘Real Deal’

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