Danette Amstein, Author at Midan

Carbon Footprint: The on-pack label you didn’t know you needed

by Danette Amstein | May 24, 2021 | Marketing

Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers. Yet, all major processors and most retailers and foodservice operators have set goals for it, establishing future finish lines where they can proudly...

5 things you should demand from your sales partner

by Danette Amstein | Dec 14, 2020 | Marketing

For most of the country an in-person sales call is a faint memory. We all went into lockdown in March assuming it was going to last only a few weeks. Now, here we are getting ready to flip the calendar to a new year and we’re still waiting to resume in-person...

Want year-end success? Re-evaluate your plan now

by Danette Amstein | Feb 28, 2020 | Marketing

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one eyebrow raised. You can guess the “I-told-you-so” tone. It was always after I had failed miserably at something I claimed I knew how to do. Nanny — as all...

Helping meat make the grade in college

by Danette Amstein | Sep 11, 2019 | Marketing

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he was starting his sophomore year. Because he was moving into a house with two other young men versus the dorm, I found myself adding cooking supplies...

One game-changing thing consumers are doing processors must address

by Danette Amstein | Apr 24, 2019 | Marketing

Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to keep consumers coming back, purchasing more and more meat? Wow – I’m limited to one thing? I had to ponder this for a while. Interestingly, it turns out...

Carbon Footprint: The on-pack label you didn’t know you needed

5 things you should demand from your sales partner

Want year-end success? Re-evaluate your plan now

Helping meat make the grade in college

One game-changing thing consumers are doing processors must address

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