Danette Amstein, Author at Midan

Sustainability: It Has Never Been Just a Buzzword for Ranchers

by Danette Amstein | Mar 9, 2021 | Sustainability

Farmers and ranchers are the original environmentalists. Most are hard core. Often, though, consumers don’t realize it because those working the land and caring for our livestock day in and day out aren’t focused on specific things like reducing our greenhouse gas...

5 things you should demand from your sales partner

by Danette Amstein | Dec 14, 2020 | Marketing

For most of the country an in-person sales call is a faint memory. We all went into lockdown in March assuming it was going to last only a few weeks. Now, here we are getting ready to flip the calendar to a new year and we’re still waiting to resume in-person...

Want year-end success? Re-evaluate your plan now

by Danette Amstein | Feb 28, 2020 | Marketing

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one eyebrow raised. You can guess the “I-told-you-so” tone. It was always after I had failed miserably at something I claimed I knew how to do. Nanny — as all...

Helping meat make the grade in college

by Danette Amstein | Sep 11, 2019 | Marketing

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he was starting his sophomore year. Because he was moving into a house with two other young men versus the dorm, I found myself adding cooking supplies...

One game-changing thing consumers are doing processors must address

by Danette Amstein | Apr 24, 2019 | Marketing

Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to keep consumers coming back, purchasing more and more meat? Wow – I’m limited to one thing? I had to ponder this for a while. Interestingly, it turns out...

Sustainability: It Has Never Been Just a Buzzword for Ranchers

5 things you should demand from your sales partner

Want year-end success? Re-evaluate your plan now

Helping meat make the grade in college

One game-changing thing consumers are doing processors must address

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