Danette Amstein, Author at Midan

You Are Not Your Target Audience

by Danette Amstein | Jun 27, 2024 | Branding

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...

Tomorrow’s Meat Industry: Generation Z

by Danette Amstein | Nov 6, 2023 | Trends

Reading Time: 3 minutes Every company has an interest in being future-focused – thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z...

Top Takeaways From 2023 CattleCon

by Danette Amstein | Feb 28, 2023 | Trends

In February, I had the privilege of traveling with a few of my colleagues to the 2023 Cattle Industry Convention and NCBA Trade Show held in New Orleans. I had the privilege of speaking as part of Cattlemen’s College. We attended sessions, walked the showroom floor...

Antibiotics provide opportunity for industry to re-educate consumers

by Danette Amstein | May 11, 2021 | Transparency/Traceability

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...

If your meat product doesn’t have a story you might as well dig a hole

by Danette Amstein | Jun 19, 2019 | Branding

This spring I was on the road six out of eight weeks, which is a lot for me. I attended three conferences and led a couple of strategy and planning sessions. I met amazing people and heard incredible stories – both personal and how businesses fought to overcome, scale...

You Are Not Your Target Audience

Tomorrow’s Meat Industry: Generation Z

Top Takeaways From 2023 CattleCon

Antibiotics provide opportunity for industry to re-educate consumers

If your meat product doesn’t have a story you might as well dig a hole

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