How AI is Shaking Up the Meat and Marketing Industries – Part 1
Reading Time: 3 minutes (This is Part 1 of a two-part blog series. You can find Part 2 here.) December is always a great time to reflect on the past 12 months and how things have changed. I like to take a moment to look back on the trends from the year and consider...
Antibiotics provide opportunity for industry to re-educate consumers
Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...
Is the meat industry playing David to alt-protein’s Goliath?
I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...