Danette Amstein, Author at Midan

Is the meat industry playing David to alt-protein’s Goliath?

by Danette Amstein | Apr 7, 2021 | Alt-Meat

I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...

Sustainability: It Has Never Been Just a Buzzword for Ranchers

by Danette Amstein | Mar 9, 2021 | Sustainability

Farmers and ranchers are the original environmentalists. Most are hard core. Often, though, consumers don’t realize it because those working the land and caring for our livestock day in and day out aren’t focused on specific things like reducing our greenhouse gas...

Plant-based meat: Resolve to keep it real in 2020

by Danette Amstein | Jan 1, 2020 | Alt-Meat

Happy 2020! It is time to make our new year’s resolutions – not the kind we have completely forgotten by Jan. 31, but rather those that create new habits with better outcomes. For many Americans, the gluttony of Christmas cookies and eggnog leads to a resolution...

Beam me up, Siri: What voice-assisted search means for the meat business

by Danette Amstein | Dec 6, 2019 | Technology

A weeklong business trip in November uncovered a shocking revelation: Siri has become my new BFF. I asked her for the weather each morning, the location of the closest gas station and directions to a restaurant. I had her text my husband while I was getting ready for...

There are two sides to every story; help tell ours

by Danette Amstein | Oct 24, 2019 | Alt-Meat

Every September we shut down Midan Marketing for four days and gather in one spot for our annual team meeting. This year our team descended on Tulsa, Okla. Our gathering always includes a day visiting places that help us educate our team members who do not have an ag...

Is the meat industry playing David to alt-protein’s Goliath?

Sustainability: It Has Never Been Just a Buzzword for Ranchers

Plant-based meat: Resolve to keep it real in 2020

Beam me up, Siri: What voice-assisted search means for the meat business

There are two sides to every story; help tell ours

Get industry insights to help you stand out in the marketplace

Meat Consumer Segmentation 3.0 Insights Report

CCPA Information