Danette Amstein, Author at Midan

Antibiotics provide opportunity for industry to re-educate consumers

by Danette Amstein | May 11, 2021 | Transparency/Traceability

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...

Is the meat industry playing David to alt-protein’s Goliath?

by Danette Amstein | Apr 7, 2021 | Alt-Meat

I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...

Plant-based meat: Resolve to keep it real in 2020

by Danette Amstein | Jan 1, 2020 | Alt-Meat

Happy 2020! It is time to make our new year’s resolutions – not the kind we have completely forgotten by Jan. 31, but rather those that create new habits with better outcomes. For many Americans, the gluttony of Christmas cookies and eggnog leads to a resolution...

There are two sides to every story; help tell ours

by Danette Amstein | Oct 24, 2019 | Alt-Meat

Every September we shut down Midan Marketing for four days and gather in one spot for our annual team meeting. This year our team descended on Tulsa, Okla. Our gathering always includes a day visiting places that help us educate our team members who do not have an ag...

Midan’s Reaction to Chain Reaction: Quick Facts on Antibiotic Use in Livestock

by Danette Amstein | Oct 16, 2017 | Transparency/Traceability

Mainstream media outlets swallowed up the subjective content of the recently published Chain Reaction III study, evoking fear and panic among consumers. The report wants consumers and investors to pressure the top 25 fast food and fast casual restaurants to move to...

Antibiotics provide opportunity for industry to re-educate consumers

Is the meat industry playing David to alt-protein’s Goliath?

Plant-based meat: Resolve to keep it real in 2020

There are two sides to every story; help tell ours

Midan’s Reaction to Chain Reaction: Quick Facts on Antibiotic Use in Livestock

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