How AI is Shaking Up the Meat and Marketing Industries – Part 2

How AI is Shaking Up the Meat and Marketing Industries – Part 2

by Danette Amstein | Jan 28, 2024 | Technology

Reading Time: 3 minutes (This is Part 2 of a two-part blog series. You can find Part 1 here.) In Part 1 of this blog I shared a headline exercise we did to show how AI can assist with marketing efforts.  Below is the continuation of this theme, this time focused on...
How AI is Shaking Up the Meat and Marketing Industries – Part 1

How AI is Shaking Up the Meat and Marketing Industries – Part 1

by Danette Amstein | Jan 7, 2024 | Technology

Reading Time: 3 minutes (This is Part 1 of a two-part blog series. You can find Part 2 here.) December is always a great time to reflect on the past 12 months and how things have changed. I like to take a moment to look back on the trends from the year and consider...
Is the meat industry playing David to alt-protein’s Goliath?

Is the meat industry playing David to alt-protein’s Goliath?

by Danette Amstein | Apr 7, 2021 | Alt-Meat

I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...
Is the meat industry playing David to alt-protein’s Goliath?

Plant-based meat: Resolve to keep it real in 2020

by Danette Amstein | Jan 1, 2020 | Alt-Meat

Happy 2020! It is time to make our new year’s resolutions – not the kind we have completely forgotten by Jan. 31, but rather those that create new habits with better outcomes. For many Americans, the gluttony of Christmas cookies and eggnog leads to a resolution...

Beam me up, Siri: What voice-assisted search means for the meat business

by Danette Amstein | Dec 6, 2019 | Technology

A weeklong business trip in November uncovered a shocking revelation:  Siri has become my new BFF. I asked her for the weather each morning, the location of the closest gas station and directions to a restaurant. I had her text my husband while I was getting ready for...
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