How AI is Shaking Up the Meat and Marketing Industries – Part 2

How AI is Shaking Up the Meat and Marketing Industries – Part 2

by Danette Amstein | Jan 28, 2024 | Technology

Reading Time: 3 minutes (This is Part 2 of a two-part blog series. You can find Part 1 here.) In Part 1 of this blog I shared a headline exercise we did to show how AI can assist with marketing efforts.  Below is the continuation of this theme, this time focused on...
How AI is Shaking Up the Meat and Marketing Industries – Part 1

How AI is Shaking Up the Meat and Marketing Industries – Part 1

by Danette Amstein | Jan 7, 2024 | Technology

Reading Time: 3 minutes (This is Part 1 of a two-part blog series. You can find Part 2 here.) December is always a great time to reflect on the past 12 months and how things have changed. I like to take a moment to look back on the trends from the year and consider...
Antibiotics provide opportunity for industry to re-educate consumers

Antibiotics provide opportunity for industry to re-educate consumers

by Danette Amstein | May 11, 2021 | Transparency/Traceability

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...
Is the meat industry playing David to alt-protein’s Goliath?

Is the meat industry playing David to alt-protein’s Goliath?

by Danette Amstein | Apr 7, 2021 | Alt-Meat

I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...

How does ‘kitchen fatigue’ steer consumers’ meat choices?

by Danette Amstein | Jan 29, 2021 | COVID-19

As the pandemic slogs on, I find myself tired of being in the kitchen. Really, really tired of it. Life before COVID-19 included a lot of weeknight activities, and with them great opportunities (and excuses!) to eat out. I don’t have any of those right now. Haven’t...
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