Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Top 3 Takeaways From IPPE 2024
Steve Hixon and Maggie O'Quinn at IPPE 2024 This year’s International Production and Processing Expo (IPPE) delivered an experience focused on global technology, innovation, and environmentally friendly products and solutions. Along with the exhibition, educational...
Chaos Follows Crisis: What We Can Expect
The European Black Death (1347-1351), the Spanish Flu (1918 – 1919) and the Stock Market Crash (1929)1. What do these three historical events have in common? They ignited crisis, they abruptly changed daily routines, they created a “new normal.” Unfortunately,...
Cell-Based Meats: Coexist, But Don’t Roll Over
Picture this: An omnivore (who leans toward carnivore), a vegetarian and a vegan converge at 6:00 p.m. They stare in silence while taking turns scrolling through the Uber Eats app. Frustration builds… this group has elevated the term “dining nightmare.” The conflict...
Are you ready for new technologies impacting food distribution? Today’s end consumers are.
As you begin reading my blog, you’re probably thinking: Here we go, another perspective on the future of technology and its impact on my meat operation. Another so-called expert telling me that e-commerce is taking over retail, warehousing is practically executed by...
Weather the Next Economic Storm with Strategic Planning
Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to joining Midan, I lived in the bullpen of a beef processing facility as well as regularly negotiated sales from my office on four wheels and my other...