Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
20 Years of Midan
by Midan Marketing | Marketing
Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve, right? In human years, “20” is still early days; the runway feels very long. But in business, making it 20 years is a MILESTONE, especially for a small...
2024 Midyear Trends Update
by Midan Marketing | Trends
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward…...
AMC 2024 Top 10 Takeaways
by Midan Marketing | Marketing
The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to celebrate all things meat. Educational sessions focused on what’s next in technology, sustainability and consumer trends, while the Exhibit Hall featured...
2024 Top Trends To Watch
by Midan Marketing | Trends
Over the last several years, words like “unprecedented” have lost their meaning. After a global pandemic and the economic challenges that followed, American consumers are still dealing with the rising cost of goods while now also worrying about two global conflicts, a...
Learnings From the World Meat Congress 2023
by Midan Marketing | Trends
Last week, our Principal Michael Uetz had the opportunity to share Midan’s research into today’s meat consumer with a global audience. Presenting at the World Meat Congress in Maastricht, Netherlands, Michael introduced conference attendees to our latest Meat Consumer...
Top Takeaways: Successful Omnichannel Campaigns Webinar
by Midan Marketing | Marketing
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the best opportunity to...
New Consumer Segmentation 3.0 Research
by Midan Marketing | Marketing
Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health and sustainability,...
AMC 2023 Top
Takeaways Video
by Midan Marketing | Trends
The Midan Team loved being “live and in person” at AMC 2023 to soak up the learnings, reconnect with colleagues and see the latest innovations our industry has to offer. Our new video division, Parable Pictures, was also onsite to capture Midan team members sharing...
AMC 2023 Top 10 Takeaways
by Midan Marketing | Trends
AMC 2023: Back Together and Better Than Ever At this year’s Annual Meat Conference (AMC) in Dallas, Texas, high energy and enthusiasm were evident: Attendees and exhibitors were delighted to convene in person after a three-year absence. Along with the great vibes from...
Top Takeaways From IPPE 2023
by Midan Marketing | Trends
The International Production & Processing Expo (IPPE) is the world's largest annual poultry and egg, meat and animal food industry event of its kind. In the following video, members of the Midan Strategy & Business Services Team and other industry leaders...
2023 Top Trends to Watch
by Midan Marketing | Trends
Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of what is shaping the meat industry today. As Midan looks to 2023, we have identified trends within each of these areas we expect to have the biggest...
Top Takeaways from The Power of Meat 2022
by Midan Marketing | Trends
Now in its 17th year, the annual Power of Meat* study tracks how today’s shoppers purchase meat and has become a valuable industry benchmark. Anne-Marie Roerink shared the highly anticipated Power of Meat 2022 findings in an FMI-hosted webinar on March 8, covering...
2022 Top Trends to Watch
by Midan Marketing | Trends
After closely studying meat consumers all year, Midan now turns an eye toward what’s next for our ever-evolving industry. We’ve explored how perceptions about issues like health and sustainability will not only impact what shoppers purchase at the meat case but also...
Midan Thought Leadership: 2021 Year in Review
by Midan Marketing | Marketing
Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and greatest meat consumer trends, shared learnings from our Multicultural Meat Consumers research in the June issue of The Shelby Report: As the U.S....
Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day
by Midan Marketing | Marketing
"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To contribute. To give back. But there’s often a gap between “wanting” and “doing.” It’s sometimes hard to take that first step toward becoming a...
AMC 2021 Top Takeaways Video
by Midan Marketing | Marketing
Not being “on-site” didn’t stop the Midan team from capturing the key insights from the all-virtual AMC 2021. Watch our team members share their firsthand insights in our AMC Top Takeaways video below. And in case you missed it, be sure to check out our AMC Top 10...
AMC 2021 Top 10 Insights
by Midan Marketing | Marketing
The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a year of incredible upheaval wrought by the COVID-19 pandemic, recognize the resilience of stake holders across the meat channel and share hard-won...
10 Insights About Today’s Natural and Organic Meat Consumers
by Midan Marketing | Transparency/Traceability
Meat packages, once a basic commodity bearing only weight/price labels, are now veritable billboards for the products they contain, branded and adorned with a range of claim stickers. At Midan, we wanted to learn more about who is buying claims-based meats,...
2021 Top Trends to Watch
by Midan Marketing | Trends
If those of us in the meat industry have learned anything from 2020, it’s that even the most thoughtful predictions go out the window in the face of a pandemic. But it’s precisely that pandemic that has irrevocably altered how we do business and exponentially...
The Evolution of Online Meat Shopping During the COVID-19 Pandemic
by Midan Marketing | COVID-19
Midan’s seventh COVID-19 study revealed key insights about how online shopping has evolved since the pandemic began in March.Get additional COVID-19 Insights here. Questions about our research? Contact us.
Future of Ag Podcast with Tim Hammerich “Midan Marketing: A Small Giant in the Ag Industry”
by Midan Marketing | Trends
What started as a two-person firm founded by farm kids Michael Uetz and Danette Amstein sixteen years ago has grown into a full-service meat marketing agency with 100+ team members. Listen as Michael and Danette share stories about their journey to build a strong team...
Eight Ways to Reassure Consumers the U.S. Meat Supply Chain is Secure
by Midan Marketing | COVID-19
As we all continue to struggle with the effects of the COVID-19 pandemic, we know that meat and poultry processors are focusing all their efforts on ensuring worker safety while keeping the lines running to meet retail demand. Unfortunately, with panic buying and...
AMC 2020 Top 10 Blog
by Midan Marketing | Marketing
#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about the state of today’s meat industry. We’ve distilled down two-and-a-half days of heavy-duty meat data into these top takeaways:1. Celebrate: We’re still...
AMC 2019 Top 10 Blog
by Danette Amstein | Marketing
The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat business: the consumer, the product and the buying process. AMC sessions on artificial intelligence, omnichannel purchasing and the rise of meat alternatives...