Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers. Yet, all major processors and most retailers and foodservice operators have set goals for it, establishing future finish lines where they can proudly proclaim they have accomplished what they set out to do. A review of those sustainability goals suggests that future messaging will revolve around water, climate and/or energy use with a timeline of 2030 and beyond for the victory parties.
About the Author
Danette Amstein is a Managing Principal based in our Mooresville office. Together with Michael, she develops and carries out the strategic direction and vision for Midan. In addition, she works closely with our meat industry clients to outline effective strategies based on their business goals, and then oversees the execution of tactics to ensure those goals are not just met, but surpassed. Danette’s lifelong love for the meat industry started on her family’s farm in Kansas, deepened during her involvement with the National Cattlemen’s Beef Association and state beef organizations and continues today with her passionate work for our clients. A well-respected thought leader in the meat industry, she speaks at conferences, writes social content postings, and blog posts for Meatingplace. Married to Todd, she is a proud parent of a son and daughter, is a diehard Kansas State Wildcats fan, loves chocolate and still drives a combine when she goes home to Kansas for the annual wheat harvest.
